CHICAGO--(BUSINESS WIRE)--NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said: “This new AMC ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud (AMC), up from 13 months until today, extending measurement ...