If you see a girl in an anime, then she will more than likely fall under one of two categories. Female leads and side characters tend to be either cute or cool, and anime fans can’t get enough of the ...

In Japan, advertisements featuring anime characters are often used to sell goods and services. Marketing strategies that use anime characters exploit people's feelings toward them. The Japanese slang ...

The past decade or so has seen a major change in anime (and in turn manga and Japanese games as well). At the center of this change is one word: “moé.” If you are into anime at all, you have likely ...