"Lots of good actionable ideas." "Is useful to someone who is challenged with what type of marketing collateral to use, when, how, etc." "Specificity made it worth every minute. Having the handout in ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

According to a new study and analysis by Eccolo Media, with Global Marketing Insite, of U.S. C-level executives, decision makers and influencers consume a wide variety of content when considering a ...

Sometimes it can feel like the sales team ignore the leads marketers generate, leave campaign collateral gathering dust on the shelf and create other collateral that marketing has no control over.

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. After an extremely challenging year, many small- and ...

For the past several years, multiple studies by different research firms have been conducted to evaluate the most sought-out and influential content for B2B technology customers during decision-making ...

MARKETING collateral includes any digital or printed material a business uses to promote its brand, products, or services. This can involve various types of media, such as films, e-books, printed ...

It's all too common for sales and marketing teams to work in isolation, creating a breeding ground for misalignment, inefficiencies, and squandered opportunities. Having worked as a Head of Marketing, ...

Sales collateral that connects with the needs of customers and helps move the sales cycle forward doesn’t have to be a challenge, but it often becomes one. Content gets buried in digital catacombs ...

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