Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “We just spent a bunch of money on advertising. Why don ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

Jon is the CEO of Engagio, a B2B marketing engagement platform that empowers revenue teams to win new business and drive account growth. In the old days, or likely currently at many firms, marketing ...

I just had an enlightening morning at Funnel, Econsultancy’s demand generation themed B2B event. Funnel is in its third year now, making it a relative veteran on the B2B marketing events circuit – the ...

PurePulse's Decisional Intent Data is the Fourth Layer of Intent Data Fueling the Demand Science Global Buyer Intelligence Platform DANVERS, Mass., May 12, 2021 (Newswire.com) - Demand Science, ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. For this new content-driven strategy to ...

Who owns the B2B funnel? This was the focus of a discussion at last week’s FUNNEL B2B marketing event in London. One speaker noted that marketing owns the top of the funnel and sales owns the bottom ...

One of the most important decisions to be made when designing a lead-to-revenue (L2R) strategy is the type of B2B marketing funnel model to support your revenue goals. There are lots of permutations ...

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...