Local and regional banks parcel out billions of dollars in personal and business loans each year. It’s possibly the most basic thing they do, besides offering free checking and interest-generating ...

Banks' dominant budgeting approach is to take a number they can't validate, adjust it based on gut feel, and wait until ...

Discover Financial Services’ advertisements primarily emphasize its credit card brand, but the company is now planning to spotlight its less visible online banking operations. For the last couple of ...

Key insight: Nubank has hired TikTok's Kim Farrell to lead its international marketing team after it acquired a U.S. bank charter. Expert quote: "She'll bring some ideas and approaches from TikTok ...

Banking is a heavily regulated industry in general, and marketing is no exception. Whether a bank is a small local business with a couple of branches or a national multi-state Fortune 100 company with ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing mix optimization study on the banking industry. A leading client in the ...

With continued emphasis on cost reduction while fierce competition within the global financial services market is steadily growing, banks are faced with more challenging marketing goals than ever ...

Farmers State Bank has named marketing director Abby Whewell as the bank's new vice president.

Jessica Gilmartin is the Chief Marketing Officer at Calendly where she’s responsible for leading all aspects of marketing including brand awareness, creative, demand generation and product marketing.

The InFirst Bank executive team and board of directors announce the addition of Katie Rescenete to the team as their new digital marketing manager. With 12 years of experience in the banking industry, ...

Industry Leader Recognized as Wholesaler of the Year in Prestigious National Awards Program in Partnership with ...