Because the principal business of a beauty salon is to make people more attractive, it only makes sense that customers would expect a salon to be attractive itself. So a beauty salon owner who is ...

Startups was founded over 20 years ago by a serial entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 2 years old. Ulta Beauty's new ...