Add Yahoo as a preferred source to see more of our stories on Google. Product placement is one thing, but Obi-Wan Kenobi trying to sell you beer? That’s what Chilean viewers experienced during a 2003 ...

In this galaxy—and only about 20 years ago—the marketing team behind Chilean beer Cerveza Cristal had a clever and bizarre idea. The brand edited advertisements for the beer directly into television ...

The past week has seen countless social media users revel in the re-emergence of a controversial 20-year-old advertising campaign that cunningly stitched commercials for the Chilean beer Cerveza ...

(CBS4) - Attention beer lovers! The next beer you crack open could be one that is helping the environment. Costa-Rican based Imperial Cerveza has created what they call a "water positive"" beer, ...

Corona’s “Find Your Beach” marketing campaign might finally have a viable competitior: Costa Rican beer Cerveza Imperial has brought its “Water Positive” mission to Colorado. Water positive? No, that ...

I came across chavela purely by accident. While working in Palm Springs on a story about the desert's craft beer scene, I noticed chavela on the board at Desert Beer Company. I assumed it to be a ...

Watching a movie on a TV broadcast with commercial breaks isn't nearly as common today as it once was. Streaming has severely changed the way fans rewatch movies, though more and more digital services ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey ...

Most important music festival has finally arrived in Playas de... Don't get lost! Find out how to get to Baja Beach Fest this weekend... Baja Beach Fest is coming to Rosarito this week: Date, tickets, ...

Product placement is one thing, but Obi-Wan Kenobi trying to sell you beer? That’s what Chilean viewers experienced during a 2003 airing of “Star Wars” and what social media users have been losing ...