Upon sitting down at a watering hole, the first thing a thirsty patron might do is take a look at the establishment’s selection of beers on tap. If this individual isn’t familiar with any of the ...

COLUMBUS, Ohio | When Roy Wadding sits down at a bar, he makes sure to scan the draft selection before ordering a beer. His eyes zip from one tap handle to the next, searching for something different, ...

Arlington’s Skookum Brewery uses a carved wooden bear claw. Bothell’s Decibel Brewing recycles old microphones. Everett’s Scuttlebutt features a mermaid, which to be fair, is far from beautiful. “The ...

View post: I’m a Whisky Expert. This Is the Best Single Malt Scotch Whisky You’ve Never Heard Of View post: 100 Best Beers in the World 100 Best Beers in the World Around the globe, the state of craft ...

“Sometimes the best (handles) are the simplest ones, that have a really memorable shape and really bold branding,” said Cole Krueger, lead designer for AJS Tap Handles in Random Lake, Wis. A crucial ...

It's a vital marketing tool. Beer tap handles may get people to try a certain type of beer for the first time. See how they are made in the video below -- It's a vital marketing tool. Beer tap handles ...

It’s happened to veteran bar fly and casual drinker alike: that moment of panic when the bartender asks what beer you want and you have no idea. You could wave them off, but that bachelorette party ...