One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it ...

Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called "automatic imports" and it is basically a one way sync from ...

Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads. Google Import, the tool which allows users to import AdWords campaigns to Bing Ads, ...

Bing Ads announced that in response to Google AdWords expanded text ads and Bing Ads being able to import Google AdWords campaigns, Bing Ads too will support expanded text ads. Bing said "recently ...

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

Even though it is often maligned, Bing is not as irrelevant in the face of its main competitor as many consumers, and marketers, think. Microsoft’s search engine holds a 25% market share in the UK, ...

While the year-on-year cost of advertising with Microsoft Bing has risen, the click-through rate (CTR) has dramatically improved, to the benefit of advertisers. That findings is one of many in the Q4 ...