Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Rising grocery prices are causing more shoppers to choose store-brand products. Store brands, also known as private label brands, are products made exclusively for a specific retailer. These products ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

For decades, household name brands have topped the consumer market. They’ve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...