For an industry built on understanding audiences, a new gatekeeper has emerged: one that doesn’t purchase products but ...

Jeff Bezos famously once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” What first comes to mind when you hear the phrase “Just ...

These days, there is more discussion about the importance of cultural sensitivity than ever before. A great deal of this has to do with the fact that we live in an increasingly global society in which ...

We’ve seen the memes, such as this one that mock the hyperbolic, bloated ways people brand themselves on LinkedIn. But on the other hand, LinkedIn remains a platform on which people can brand their ...

In today’s digital landscape, business owners must prioritize brand consistency across all platforms. A unified brand identity, from visual elements to messaging, creates a cohesive customer ...

There’s a cruel irony at the center of marketing leadership. The CMO is in charge of one of the most complex, long-horizon jobs in business. But everything they do is measured on a short-term ...

When it comes to residential HVAC installations, homeowners are more likely to see an HVAC contractor’s brand as more important than the brand of equipment being installed, according to a recent ...

Branding a company is vital for success in today's competitive business landscape. A strong brand helps a company stand out from its competitors and creates a sense of trust and credibility with ...

During the 2020 election cycle, presidential candidates spent nearly $3 billion on television, radio and digital ads—shattering records and demonstrating how important advertising is to campaign ...

Company board directors have many pressing issues to address, including overall corporate performance, strategic direction, and governance. But what about brand? Unless there is an immediate crisis, ...