Impact measurement has become a crucial component for successful businesses. Being able to report on and provide proof of an organization’s impact can directly affect stakeholder — and investor — ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its 2026 Annual Leadership Meeting.

The holiday dust has settled, and you're reviewing last quarter's performance in your marketing attribution dashboard. Meta claims $20 million in Q4 revenue, Google added $18 million, while TikTok ...

Organizationally, there are three main ways in which marketers measure the effectiveness of their marketing efforts: an in-house team, media agency services or an external marketing effectiveness ...

Companies that lead with purpose need metrics that actually track it. Seventy-one years ago Peter Drucker astutely observed, “What gets measured gets managed.” In the years since, metrics have become ...