NEW YORK, Oct. 7, 2025 /PRNewswire/ -- quantilope, the leader in automated market research, today announced the launch of its new automated, AI-driven Category Entry Point (CEP) Generator. This ...

Linking brand messages to key buying situations can increase customer acquisition and retention, proving the “accountability” of B2B brand marketing, according to new research from the Ehrenberg-Bass ...

DoorDash is the default mental entry point to the food & beverage delivery category. It is not just the most used brand, but the brand people think of first across the widest range of meal occasions.

Challenger brands can achieve growth by redefining their competitive landscape and identifying Category Entry Points (CEPs) that exist outside their traditional categories, focusing on the ...