When walking down the cereal aisle, the best line of defense for children and adults may be to avoid eye contact – with the cereal box characters. It’s nothing new that items are strategically placed ...

Video game cereal boxes may have made a recent comeback, but their releases are still few and far between. In the past, major cereal brands were aching to get an iconic video game character like Mario ...

The company is partnering with Marvel Studios’ “The Fantastic Four: First Steps” on a limited run of cereal boxes that feature titular characters Mister Fantastic, Invisible Woman, Human Torch and The ...

MINNEAPOLIS--(BUSINESS WIRE)--This Halloween, spooky nostalgia meets innovative imagination as General Mills unveils a monstrously magical makeover for its iconic Monsters Cereal lineup. In a first-of ...