Hair washing in India was largely dominated by soap, shikakai, and traditional powders. Shampoo was considered an urban, premium product. Awareness of specialised hair care was limited. Penetration in ...
Nepal, May 31 -- The following is an excerpt from Saabira Chaudhuri's Consumed: How Big Brands Got Us Hooked on Plastic published by Harper Collins. In 2001, the Lucknow Times published an explosive ...