While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...

Coca-Cola says it's celebrating diversity in its upcoming Super Bowl ad, carrying on the tradition of its iconic "Hilltop" commercial from 1971 that was featured in the TV show "Mad Men." Coca-Cola's ...

Coca-Cola says it has purchased technology from IBM that will make it one of the first companies to move its entire advertising and brand history to an online digital media archive. The soft-drink ...