LONDON — What is the difference between a McDonald’s Happy Meal and a box of Coco Pops? Beyond the obvious, one can be advertised to children on British television, and the other cannot. Britain’s ...
US cereals giant Kellogg has struck a deal to launch a major interactive campaign in the UK through the Cartoon Network. Worth £1m (US$1.56m), the deal sees long-term favourites such as Frosties’ Tony ...
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