Brands are increasingly leveraging sorority recruitment to authentically connect with Gen Z consumers and beyond, and ...

The hashtag RushTok has garnered billions of views since its creation in 2021, with brand staples like Poppi making repeat ...

Rushtok season is here, but this time, many are bringing up ‘good genes’ when sharing clips of the college sorority recruitment process. Rushtok is a trend where PNMs (potential new members) document ...

On Aug. 4, a Nike customization trailer pulled up outside Gamma Phi Beta at the University of Alabama. Inside were sneakers, fleeces, and other gear that members could personalize with sorority ...

For some mothers, the sorority rush isn't just their daughter's rite of passage — it's theirs too. With "rush week" underway on campuses across the country and documented amid the viral "RushTok" ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. RushTok: It's a glittery, chaotic (and strangely addictive!) ...

Andreessen Horowitz partner Olivia Moore breaks down her viral TikTok experiment.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. RushTok: It’s a glittery, chaotic (and strangely addictive!) ...