Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...
Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...
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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...
In a recent study published in the Food Quality and Preference Journal, scientists examined the influence of food product packaging color and size of item sets on children’s consumer choices. Study: ...
Tavia Hunt, the wife of Kansas City Chiefs owner Clark Hunt, commissioned a special gift wrapping for her engagement gift to Taylor Swift Anita Ivancevic's company, Dallas Gift Wrap Creations, took on ...
The brand's fan-favorite flavors are getting a vibrant refresh, with updated packaging and reversed chewlet colors for HI-CHEW ® Original and HI-CHEW ® Tropical Mix As HI-CHEW ® grows across the U.S., ...
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