Opinions expressed by Entrepreneur contributors are their own. There’s a good chance that sometime this month you bought pizza. Think back to why you purchased from that particular restaurant. There ...

Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today’s competitive landscape. The question is, why are some still hesitant to adjust their ...

Kantar today announces the launch of Vivvix (www.vivvix.com), a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence ...

Competitive advertising strategies should prompt healthy commercial battles and bring out the best in advertising, yet some still use advertising to confuse and mislead customers. Mexico’s unfair ...

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