Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working? It’s easy to just look at page views and judge how well your content is ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction. Major marketers looking to ...

The best way to report on content marketing performance is to track key metrics such as website visits, leads generated, and conversions. Additionally, it is important to measure the effectiveness of ...

How can you prove that your content is successful? You'll definitely want to incorporate these 3 SEO metrics into your reporting. Proving ROI for SEO isn’t easy. It’s one of the main reasons people ...

Research suggests marketers only spend 5% of their effort on measuring the effectiveness of their content. Isn’t that crazy? It makes you wonder why people bother creating the content at all if ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

As content marketing has become a vital strategy for brands and agencies, the need to measure the success of that content has grown as well. An Aberdeen Group report revealed that the most effective ...

Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...

When calculating the effectiveness of a content marketing campaign, it can be a challenge to determine which metrics are the most meaningful. This infographic from digital publishing firm 3D Issue ...