Throughout the 1980s, the milk industry shouted, “Milk, it does a body good,” into homes across America. After all, when we want people to buy more of our product, we tell them the benefits, right?

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” ...