When I first heard about TikTok's new meme trend, Italian brain rot, it reminded me of Sukumar Ray's Abol Tabol, a collection of Bengali nonsense verse. Only that was literature; this is actually ...

A few weeks ago, posters on 4chan and Tumblr began bragging — ironically, sort of, as all things on 4chan and Tumblr are — about the size of their brains. Because this is how they communicate with one ...

If you feel like your kids are speaking a different language these days – you’re not alone. QUIZ: How well do you know the words of the year? Sign up for our Newsletters Social media “brain rot” memes ...

If there's a single meme that described the state of online discourse in 2017, it was Galaxy Brain. The meme is premised on increasingly smart takes next to pictures of increasingly aroused brains ...

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

IF YOU FEEL YOUR KIDS ARE SPEAKING A DIFFERENT LANGUAGE FROM YOURS THESE DAYS, YOU ARE NOT ALONE. SOCIAL MEDIA, BRAIN ROT, MEMES AND PHRASES ARE TAKING OVER AND SHAPING HOW KIDS ENGAGE AND INTERACT.