Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements and ad revenue across its platforms. According to intelligence firm Sensor ...

As Meta moves to prioritize Reels across its flagship social platforms, data from market intelligence firm Sensor Tower shows that the majority of ads are now appearing on the vertical short-form ...

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads. From Q1 2023 through ...

Advertisements shown via Reels rose 35% in 2025 on Meta's Instagram (META) and made up more than half of all the ads shown on the platform, according to data from Sensor Tower. Watching Reels made up ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...