A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

In the sci-fi cult classic Blade Runner, the Tyrell Corporation uses the tagline “More human than human” to convey its ability to make “replicants” that resemble real people. Marketing slogans reflect ...

Most marketers strive to differentiate themselves from their competitors with solid branding. So what exactly is branding and how long has it been around? You could argue branding started out hundreds ...

Out of habit, I normally buy gasoline at a Citgo station near my house. If the Citgo station is crowded, I drive down the street to a Marathon station. The last time I pulled up to the Marathon pumps, ...