The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a Viktor&Rolf Cinderella doll and a Pandora diamond collection launching this ...

SHANGHAI, CHINA - NOVEMBER 3, 2021 - Children's princess dresses, Mickey Mouse, Duffy and Friends, Linabelle's animated characters and plush toys are seen at the official store of Disneyland in ...

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a Viktor&Rolf Cinderella doll and a Pandora diamond collection launching this ...

Mattel’s American Girl doll line is adding another iconic animated Disney Princess character to its lineup on Tuesday, with more on the way. Mattel announced in a press release on Tuesday that its ...

Because of its focus on fairy tales, Disney has a long history of depicting royalty in its films, often placing a young heroine front and center. From this trend came the official Disney Princess ...

"We find that brand partnerships are a very effective way to tell our brand story and bring new customers to Biscuiteers. We are hugely excited by the opportunity of working with Disney and bringing ...

A multi-year global licensing agreement has been renewed between Mattel and Disney, adding more Disney Princess and Disney Frozen dolls to the market. Mattel has announced its renewal of a multi-year ...

For any kid, getting a doll fashioned after a Disney princess is a rite of passage. Whether it's Moana or Cinderella, Snow White or Elsa, the entertainment giant has long leveraged its intellectual ...