Reckitt Benckiser Group Plc, the maker of the world’s most popular condom brand Durex, wants to change the way condoms are sold in India. It will now sell condoms in sachets—small packaging that ...
Last year in March, a bunch of journalists got an e-mail that created instant buzz in newsrooms. RB’s condom brand sent out a teaser that read - “Durex gets into Denim”. In a world where doughty ...
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