What do you know about a physical product before you buy it online? The answer for most people: Too much and never enough. How can that be? With the rise of ecommerce, marketers had to figure out how ...

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without ...

Ecommerce is the present and the future. Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy. As more brick-and-mortar conglomerates bite the dust and online sales ...

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

If Amazon were to acquire a top social media company, what would ecommerce look like in 10 years? Buying goods through social media is nothing new — nearly half of U.S. consumers have done it. However ...

CTO & MD at AX Semantics, the SaaS-based, Natural Language Generation Platform that creates any content, in any language, at any scale. E-commerce companies are more beholden than ever to the written ...

Written content is the primary means by which e-commerce sites can engage their visitors directly. Unlike physical shops, an e-commerce store doesn’t have staff to highlight customers’ options or talk ...

Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content. Communicating your value proposition is the overarching ...

Not to pick on any one brand but examples will make this easier to understand. Take a look at women’s running shoes on Nike’s e-commerce site. It’s a nice-looking website, with a listing of running ...

92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business. To have an idea about the best content ...

With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even ...