E45’s gentle, unscented, but potent skin cream has been the go-to for generations of infants, elderly and everyone in between. Soothing conditions like eczema and dermatitis to soothe skin that is dry ...

E45 unveiled a new brand world experience designed to elevate and modernise its heritage. The revamp, developed in a close partnership between E45 parent company Karo Healthcare and Elmwood, delivered ...

Adams, who uses the skincare brand, is helping reposition it as an everyday solution to a multitude of skincare issues after 60 years of it being used to treat more serious conditions. Havas London ...

E45 set out to engage with and support the trans community with a research project focused on skincare through the transition. By Liam Kay-McClean. Creative agency T&Pm produced the advertising ...

Skincare brand E45 has won Channel 4’s Diversity in Advertising award, and has vowed to use the money awarded to produce work that will “drive long term, positive change in public attitudes” towards ...

‘This Is Me. This Is My Space’ campaign. Source: E45 Skincare brand E45 is launching a campaign that intends to “alleviate some of the hostility faced by the trans community” using “empathetic, human ...

Applying sun cream every day is a non-negotiable when it comes to protecting skin against harmful rays, but aftersun care is equally important. It hydrates parched skin and offers a dose of cooling ...

A woman has been praised for her young-looking appearance and she said it's down to a budget facial serum, now on sale on Amazon at almost half price. TikToker Bambi uses the E45 Face Hydrating Serum, ...