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If you’ve ever played guitar, you’ve probably seen a pack of Ernie Ball guitar strings. Wrapped in psychedelic packaging, Ernie Ball strings are often the first products to catch your eye when you ...

To spread the word about its new Paradigm guitar strings, manufacturer Ernie Ball — which introduced its Slinky strings in 1062 — has invited rockers like Dream Theater's John Petrucci, Kenny Wayne… ...

Available in Apollo Black and limited edition Spectraflare finishes, the Kaizen is a cutting-edge electric equipped with EBMM’s Heat Treated pickups and a host of high-end appointments When you ...