Want to rock a smokey eye without looking like you’re heading to a midnight concert? We're breaking down how to create a ...

Here’s how to “eyemaxx” like a pro ...

What’s the best eyeshadow palette? With thousands of eyeshadow palettes, lipsticks and blushes, makeup is a fun and creative way to express your personality. Purchasing an eyeshadow palette can be ...

Explore eye makeup looks for every day of the week with this simple beauty video. Get inspired by easy styles you can try for ...

Celebrity makeup artist Anthony Merante breaks down the cool-toned shimmer trend taking over the eyes of our favorite celebs ...

Powder or cream? Color or neutrals? Primer or no primer? Eyeshadow is a delicate art form at any age, but as we get older, finding formulas that don’t crease or enhance lines and wrinkles can be a ...

If you never mastered how to apply eye shadow during the 2010s when the complex cut crease was headlining, you’re in luck. The trending eye shadow aesthetics have evolved since then, and simplicity is ...

Eye shadow creases are a struggle at any age, but if more product is settling into your fine lines recently, learning how to apply eye shadow for mature skin can help. Your skin’s evolving texture ...

Revitalize your look with our easy-to-follow eye makeup tips designed specifically for older women, promising you a vibrant and wide-awake appearance.