A 70% lower cost-per-click rate than desktop. So while consumers are more likely to click on a Facebook ad on mobile but are less likely to convert, the much cheaper cost-per-click rate means ...
Last week’s IPO filing was bound to see Facebook push for extra revenue, and it is. The Financial Times reports that Zuckerberg is bringing ads to mobile devices in ...
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return on ad spend (ROAS), according to data from ...
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