The adhesive brand from Pidilite Industries, Fevikwik, has launched a quirky campaign titled ‘Broken Heart’ which is aimed at broadening its positioning, beyond the already established one as ...

Fevikwik has rolled out a film that shows how the adhesive can be used to repair broken products. Conceptualised by Ogilvy, the film shows how a scrap dealer uses a young girl's thrown away broken ...

The India-Pakistan ICC World Cup match created new records not just on the field but also on digital. India maintained its unbeaten record by beating Pakistan for 76 runs – a historic win since ...

Mumbai: The Hindu Janajagruti Samiti Monday demanded immediate withdrawal of the "objectionable" advertisement for an adhesive aired on various TV channels depicting an Indian jawan fixing the shoes ...

New Delhi: We have used glues and adhesives like Fevicol and Fevikwik to fix, attach, and repair objects. We have used these pastes numerous times to solve our ‘broken issues’ but, have we ever ...

Fevikwik, an adhesive brand from Pidilite Industries, has created an ad film conceptualised by Ogilvy & Mather for its Fevikwik Gel variant. The gel promises ‘total control’, which the film sets out ...

There are ads that make us laugh. There are ads that make us cry. And then there are the rare few that do both, making us feel something about each other, while quietly selling the most ordinary of ...

For decades, Fevikwik has been synonymous with “chutki mein chipkaaye” – a go-to solution for instant fixes. Now, the decades-old adhesive product is stepping into the world of AI-powered creativity ...

A family from Meerut was in for a shock when their two-and-a-half-year-old son suffered an injury near the eye and a doctor used a popular instant adhesive to seal the wound, instead of stitching it ...

New Delhi: Fevikwik, the instant adhesive brand from Pidilite Industries, has unveiled a new ad campaign that once again fuses product functionality with humour. The TVC captures the playful banter of ...

In a bizarre incident, a nurse at a government hospital in Karnataka used Fevikwik for a wound instead of stitching the injury. The medical professional was soon after suspended after the action. The ...

BERHAMPUR: Eight students of an ashram school in Kandhamal district’s Phiringia block had a nightmarish beginning to their day on Friday when they could not open their eyes. Reason: Some fellow ...