BUFFALO, N.Y. (WIVB) — WIVB News 4 is once again proud to partner with Wegmans and FeedMore Western New York for the annual “Fill the Backpack” campaign. Each week during the school year, around 6,000 ...
BUFFALO, N.Y. (WIVB) — Surpassing last year’s numbers, 2024’s Fill the Backpack campaign collected enough food to fill 34,955 backpacks. The Fill the Backpack campaign is a partnership between News 4, ...
DEPEW, N.Y. (WIVB) — For the 10th year, the Fill the Backpack campaign is back on the shelves of Wegmans, helping inspire customers to donate toward FeedMore Western New York’s BackPack Program. “We ...
As the new school year approaches, one local group is trading in their leather for love — love for the community and its kids. Joan Bumbulsky, assistant director of Pocono Mountain HOG (Harley Owners ...