At the CES event in Las Vegas this week, Fitbit unveiled a new Bluetooth Smart-enabled, wrist-worn activity tracker, called Fitbit Flex. Like most of Fitbit's other trackers, the Flex also promises to ...

With its latest wristband activity tracker, Fitbit is leaving no feature behind. The Fitbit Force ($130) packs in all of the features from the company’s first wristband, the Fitbit Flex, but it adds ...

San Francisco-based Fitbit has commercially launched its first wristworn activity and sleep tracking device, Fitbit Flex, which it first announced at the Consumer Electronics Show in January. Fitbit ...

Wearable tech and fitness gadgets enjoyed a renaissance this year, and that trend is set to continue into 2015 as more affordable devices like the Fitbit Flex hit the ground running. The Flex is a ...

Tory Burch for Fitbit Alta builds on the success of the Tory Burch for Fitbit accessories collection that transforms your Fitbit Flex™ into a super-chic accessory. Coming soon, Fitbit and Tory Burch ...