WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more. Google ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...