Guerrilla marketing refers to a collection of low-cost, high-impact marketing strategies resembling the ambush-and-run tactics of guerrilla warfare. Rather than spending large sums of money to create ...

Guerrilla marketing is the art and science of breaking conventional marketing rules, bypassing traditional outlets and using uncommon sense to reach people with marketing messages. Viral marketing can ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

There is no one-size-fits-all template for creating a successful guerrilla marketing campaign. Rather, originality is key. Below, eight Forbes Agency Council members share advice on executing a ...

We've all been there before. No matter where you live, everyone has experienced a traffic jam, and amid fumes of frustration, glanced around to see a horizon of billboards. This type of "wait ...

Opinions expressed by Entrepreneur contributors are their own. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerrilla marketing secrets, and ...

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard ...

This would be great outside and probably would not wash off during the snow or rain. It would be useful because people are often looking down when they walk. Occupy Wall Street has done this before.

We’re living in a brave new world of guerrilla marketing. Learn how these businesses are making it work for them. An Austin, Texas, movie theater — notorious for its rigid no-talking policy — takes a ...

Few movie campaigns in recent memory have generated as much chatter as the one behind a certain Australian-set rom-com. It ...

We got word this morning that Jay Conrad Levinson, 80, died yesterday. He was a seminal figure in marketing and the founder of Guerrilla Marketing, which helped make business more of an adventure than ...