If all Adidas had were Anthony Edwards, it could still very well be poised to be the front-runner in basketball shoes for years to come. The 22-year-old Minnesota Timberwolves guard has firmly taken ...

A breakdown how Adidas' latest innovation, the Prime X Evo, is redefining ultramarathon footwear with its record-breaking ...

Earlier this month, adidas Golf unveiled the Ultimate365 apparel range. The TWISTKNIT and TWISTWEAVE are new material concepts that manipulate fabric at the fiber level to unlock a new pathway to ...

While the footwear industry continues to indulge in retro designs, one brand tends to stand out against the rest. For many ...

The story of Adidas Terrex — and of the brand’s overall presence in the outdoors — is one of evolution. The German athletic giant’s history in the outdoor market dates back to 1934, when founder Adolf ...

For decades, access to sports has been limited for many communities of color, with barriers often extending beyond the playing field. This year, adidas is taking another step toward dismantling those ...

Damian Lillard, one of the NBA’s top point guards, is known not only for his clutch performances on the court but also for his strong partnership with Adidas. His famous phrase “Dame Time” has become ...

With some of the LPGA's best golfers on its roster, such as Rose Zhang, Adidas is celebrating the league's 75th anniversary in style. Alongside the growth in competition and opportunity, golf has seen ...

Adidas was happy to call in a favour when it came to signing Lamine Yamal. The sportswear giant rented out a huge office space in Barcelona and several of its top executives flew in to meet the ...

The "decasualization" of fashion over two decades is finally winding down, and BofA says Adidas stock is at risk.

The 2024 adidas Track Nationals will bring hundreds of student-athletes to Greensboro, North Carolina, from June 14-16. Here’s how to follow the action. School may be out for the summer, but that ...