Online fashion retailer Myntra is close to buying a majority stake in HRX, a clothing and shoes brand launched by actor Hrithik Roshan, from Exceed Entertainment, as it looks to boost its high-margin ...

Upskilling their digital game in the lockdown, superstar Hrithik Roshan backed HRX - a leading name in fitness-fashion - has moved beyond being an apparel brand, to now evolve into a fit-need and ...

Hrithik Roshan on the cover of ET Brand Equity Hrithik Roshan has always been a familiar face in Indian pop culture. What’s less familiar is how deliberately he speaks about the machinery behind his ...

Hrithik Roshan co-owned brand, HRX, is looking to expand its portfolio into categories like wearables and other adjacencies. The brand, already present in apparels, footwear and accessories, has ...

Flipkart-owned Myntra has acquired majority stake in HRX, the active lifestyle brand co-owned by Bollywood actor Hrithik Roshan, and Exceed Entertainment. Flipkart-owned Myntra has acquired majority ...

New Delhi: Hrithik Roshan's fitness brand HRX is set to enter the packaged snacks market, expanding its partnership-driven portfolio into yet another consumer category. The brand has been working on ...

Pallavi Barman is the head of marketing and operations at HRX by Hrithik Roshan. Note to readers: Fit to Lead is a series of interviews with business leaders on their approach to fitness, leadership ...

Hrithik Roshan introduces brand-led live shopping on Myntra Hrithik Roshan has introduced a group of shoppers who had gathered on Myntra’s M-Live platform, to an expert-led live shopping experience ...