The high-profile Indian Premier League (IPL) which started on March 22, may be top-of-mind among cricket fans, viewers and marketers, but what about brand recall for advertisers spending ₹3,000-4000 ...

A new TAM report reveals changing trends in IPL 2026 advertising, showing a decline in celebrity endorsements on Connected TV ...

Connected TV saw a significant drop in celebrity endorsements during IPL 19 compared to Linear TV, with non-celebrity ads ...

JioStar analysis of IPL 2025 finds minimal duplication in ad views and strong incremental reach from cross-screen media plans ...

Reliance-Disney entity shifts focus on revenue as IPL starts Ambani-led venture lures advertisers, compares itself to YouTube Reliance stops free IPL streaming in strategy shift Brain mapping results ...

Shorter ads dominated IPL 2026’s commercial breaks, underlining how brands are compressing communication in India’s most expensive and competitive advertising property. According to TAM Sports’ ...

Record digital engagement, rapid connected TV adoption, and rising advertiser participation help make the 19th season the most-watched edition in IPL history, says JioStar. JioStar has closed the 19th ...

JioStar reported IPL 2026 as the most watched season with over 1.2 billion viewers, 870 billion minutes of watch-time, and record-breaking viewership on TV, digital, and Connected TV platforms.

New Delhi: Advertising volumes on Linear Television during IPL 2026 (70 matches) grew by 4% compared to IPL 2025, according to a TAM Sports report covering commercial advertising across Linear TV and ...

MUMBAI: Talk about a star-studded innings! In the high-stakes arena of advertising around the Indian Premier League, brands completely ditched the bench to play a celebrity-heavy line-up for the 19th ...

JioStar today announced another landmark season for the IPL, as the recently concluded season became the most-watched ever in the league's history.