Not too long ago, I found myself reviewing the performance of two influencer campaigns that couldn't have been more different. The first looked like every marketer's dream. It fea ...

Every time a brand negotiates an influencer’s rate down, it teaches that influencer to quote higher next time. That single ...

Creator partnerships are now a core advertising strategy. As more brands adopt them, marketers are learning how to stand out ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Influencer marketing conference Creator Economy Live East 2026 convenes 500+ brands at Times Square today as budgets surge ...

EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

Estonia-based startup Modash has raised a $12 million Series A led by henQ, a Dutch VC firm that prides itself in “funding the odd ones.” And what’s odd about Modash, according to CEO Avery Schrader, ...

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales they directly generate, for ...