The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

The balance of power between celebrities and influencers is shifting. Celebrities have long been used by brands to drive awareness and shape consumer opinions given their profile and popularity.

Ad industry M&A activity is expected to surge in 2025. Key areas of interest include retail media, streaming TV, influencer marketing, and AI. Insiders think companies like Accenture, AppLovin, and ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...