Marketers today are looking for more effective alternatives to traditional advertising, and it’s pretty obvious why. Not only are consumers facing a barrage of advertising in their daily lives, but ...
AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in APAC 2026 Report, revealing a fundamental shift in influencer ...
Campaign Middle East on MSN
Debunking the myths around YouTube influencer marketing
YouTube is one of the most powerful platforms in the region, yet it continues to be widely misunderstood when it comes to ...
How consumers interact with shareable, influencer media and information is evolving faster than at any time in the last 20 years. Cultural acceptance and changing media consumption behaviors have ...
SACRAMENTO, Calif.--(BUSINESS WIRE)--GRIN, the world’s leading creator management platform, today announced the launch of Social Listening and Affiliate Hub — tools designed to help brands better ...
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. That was the consensus of a panel of leading marketers from Zalando, BBH, TikTok and ...
Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands grow online. The creator economy presents a paradox for enterprise marketers ...
India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and government support for creators ...
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want ...
Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for ...
Day brand spends are about Rs 60–Rs 75 crore this year, with big influencers setting the mood at the top of the funnel, and ...
Valentine's Day influencer marketing in India is shifting, with singles and self-love content now outperforming traditional ...
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