In traditional media environments, the main type of control available to consumers is to alter their own opinions and judgments or to approach or avoid the mass media message. Most research in the ...

When it comes to romantic relationships, having an internal locus of control can be incredibly important. But what exactly is an internal locus of control, and why is it so essential in relationships?

Who controls your happiness? Who is responsible for your income? Your attitude? Each of us has a belief about how much control we have over the things we encounter in life. We each view life either as ...

Does your business success or failure depend on what you do? Or what the world does to you? Your answer will depend on what your own personal “locus of control” happens to be. Locus of control is a ...

Do you think that the events in your life — getting hired or getting fired, falling in or out of love, moving from one city to another — are due to your actions or some outside power? How you answer ...