CINCINNATI - Ivory soap, Procter & Gamble's oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white packages for the 132-year-old "soap ...

This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

While the company today is known for icons like Tide detergent and Pampers diapers, in the 19th century P&G made candles.

CINCINNATICINCINNATI — Procter & Gamble’s oldest brand is getting a makeover – kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old ...

CINCINNATI -- Procter & Gamble's oldest brand is getting a makeover -- kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

Procter & Gamble’s oldest brand is getting a makeover — kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand with colorful, ...

CINCINNATI - Procter & Gamble’s oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

STATEN ISLAND, N.Y. -- Remember that smell! I knew we were home from our Sunday drive around New Jersey as soon as we came over the Goethals Bridge -- pee-ew! The town found at the very end of ...

The Emmy-winning "Mike & Molly" star also will host "Soap Dish," the brand's new online social community on Facebook. By Kimberly Nordyke Managing Editor, Digital McCarthy's raunchy road-trip comedy ...

Because of the high volume of air whipped into a bar of ivory soap, when the bar is heated in the microwave, it expands rapidly into a huge, fluffy cloud in just seconds. Try it for yourself! Remember ...

The Cape Hatteras Lighthouse is movingaway from the Atlantic Ocean more quickly than anticipated, in part because of a trick of the engineering trade that requires a tool you may have in your shower.

Ivory soap has a marketing campaign that trumpets how their product floats in water. To make themselves seem more modern, they could show people what Ivory does in the microwave. Given what happens, ...