LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

I went from wide-eyed convert at CES to a drawer full of untouched Smart Bricks… then Pikachu changed my mind ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

LEGO is reinventing the brick and you could be one of the first shoppers to experience the next evolution. LEGO SMART Play will officially go live on Sunday, March 1, but you can already preorder the ...

Add Yahoo as a preferred source to see more of our stories on Google. A new store is opening downtown, and it's dedicated to a product that everyone knows and loves to build. Rainbow Bricks sells Lego ...

Today I’m not a CNET journalist. Today I’m a Pokemon trainer. Under a railway arch in London, just down the road from where the CNET UK team used to play Pokemon Go on our lunch breaks in 2016, I’m ...

Is it too early for Christmas shopping?