Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

Imagine if LEGO bricks could react as you play—lighting up, making noise, or responding to movement—without a phone or tablet involved. That’s the idea behind LEGO’s new Smart Play platform, unveiled ...

Almost a year ago, in March 2025, LEGO and Pokémon officially announced a partnership which would see brick-built sets from ...