“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Is LEGO's Smart Play its most interactive creation yet?

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...
Tech Times

CES 2026: LEGO Smart Bricks Bring Interactive Experiences Under Smart Play Platform

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
FOX 13 Tampa Bay

Lego unveils smart brick sets that bring ‘your creations to life’

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.
GosuGamers

LEGO's new Smart Play system could mean big things for upcoming Pokémon and Mario sets

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

Where to buy Lego Smart Play, the toy everyone's talking about

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...
Hypebeast

Here’s What Went Down at LEGO®’s PLAY Pavilion In Serpentine Gallery

This summer, The LEGO Group launched its PLAY Pavilion installation at the Serpentine Gallery, London. The colorful space, designed by iconic architect Sir Peter Cook, featured a two-month-long ...