The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...