How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Generation X has gone from the biggest hair to the biggest midlife crisis ever. The Slacker Generation is the most economically pessimistic, as members of the 40-and-50-something club go through ...

A majority of Generation X members didn't prioritize retirement until age 50 or beyond As many as 28% of Generation X workers expect Social Security to be their primary source of income, according to ...

Gen X isn't complaining, but they're quietly overwhelmed (for good reason). As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges ...

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within the consumer spectrum.” By Kailyn Rhone The first ad Kerry Johnson noticed ...

Every single generation is beautiful in its own way. Despite our differences, each generation's unique characteristics should always be celebrated and appreciated. Yet, when it comes to Gen X, there's ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

Generation X has gone from the biggest hair to the biggest midlife crisis ever. The Slacker Generation is the most economically pessimistic, as members of the 40-and-50-something club go through ...